The canned food industry is a traditional export industry in my country, and canned products are also important export products of the current food industry. From the well-known canned peaches and oranges to canned mushrooms and canned bamboo shoots, under the background of "everything can be canned", my country's canned fruit and vegetable industry is developing in the direction of high quality and diversification under the joint promotion of policy support, technological innovation and market demand.
A few days ago, the reporter learned from the China Canning Industry Association that according to customs data, in 2024, my country's canned fruits and vegetables will be exported to 195 countries and regions around the world, with a total export of 2.8507 million tons of various canned fruits and vegetables, which is basically the same as the previous year. Among them, the total export of canned fruits was 792,700 tons, a year-on-year increase of 7.9%; the total export of canned vegetables was 2.058 million tons, a year-on-year decrease of 2.52%. Liu Youqian, chairman of the China Canning Industry Association, said that in 2024, my country's canned fruit and vegetable industry will face a complex and changing market environment, the pressure of rising costs, and a complex international environment. The total export volume of canned fruit and vegetable products will still be at a historically high level. Overall, my country's canned fruit and vegetable products have a very stable position in the international market and are difficult to be easily replaced by other countries.
According to customs data, the total export value of canned fruits and vegetables in my country in 2024 was US$3.859 billion, a year-on-year decrease of 21.42%. Among them, the total export value of canned fruits was US$1.179 billion, a slight increase of 0.49% year-on-year; the total export value of canned vegetables was US$2.68 billion, a year-on-year decrease of 28.3%. In this regard, the China Canning Industry Association stated that the price fluctuations of my country's canned fruit and vegetable products in the international market are in the normal range, and the price fluctuations of export products are affected by factors such as international market demand, production costs and domestic enterprise competition. In the long run, domestic canning companies are constantly improving production efficiency and improving production equipment. With the continuous improvement of product quality and safety, the relative price of canned fruit and vegetable products in my country compared with similar international products will rise with the improvement of quality.
With the stable performance of the international market, the domestic market of canned fruit and vegetable industry in my country has gradually tended to benign competition. It is no longer based solely on price as the main competitive factor, but pays more attention to whether the product can meet the personalized needs of consumers.
According to the China Canning Industry Association, in terms of innovation, canned fruit and vegetable products pay more attention to the beauty and easy opening of packaging, and small packaging bowl cans have been well promoted in the industry. In terms of application scenarios, canned vegetables have a growing frequency in catering kitchens due to their good storage and safety. The domestic demand market for canned products such as tomatoes, bamboo shoots, and corn is relatively bright. In terms of brand building and marketing promotion, more and more companies are gradually expanding the market and enhancing brand awareness and reputation through the mutual complementation between multiple online and offline channels.
"In fact, in the domestic canned fruit and vegetable market, competition between enterprises has always existed, but in recent years, the phenomenon of pure price competition has faded, and the industry has opened a diversified competition model in terms of quality, packaging, marketing methods, taste, content innovation, etc." Liu Youqian said that as more and more companies adjust their product structure according to market demand and develop special products, the industry has formed differentiated competition, avoiding pure price wars, and market competition has become more benign. my country's canned fruit and vegetable industry is continuously innovating products with market orientation, striving to explore new quality productivity in the industry, and striving to achieve breakthroughs and transformation.